What is Digital Marketing?
Digital marketing is the process of promoting and selling products and services online with digital marketing tools. Digital marketing is a huge umbrella concept, including other concepts like social media marketing, search engine optimization, native advertising, and others. Putting it simply, it is the process of managing digital platforms and strategies to promote an online business.
What is the Role of Digital Marketing?
Today, everyone’s customers are in the digital world: using social networks, staying informed through news and blogs, and looking for solutions online when they have a specific need. With the internet exploding and becoming a must-need in people’s daily lives, companies have identified a unique opportunity to advertise to their target audiences in the digital world.
How does Digital Marketing Work?
Let’s take the scenario of you buying a product in the past. This product or service you got had to have come from a thought you had in the first place. You had a need or a want, and you wanted something to fulfill it. After a complete analysis of this requirement, you went to two different scenarios.
Scenario #1: You had little or no information about a product or service that you could obtain to meet your need.
Scenario #2: You already had a product or service that could meet your requirement in mind.
Scenario Explanation Regarding Digital Marketing
If you were in the first scenario, you probably didn’t have enough information to complete a purchase with certainty. Your first instinct was likely to get such information, and while you may have talked to your friends or family about potential solutions, you probably decided to go online to investigate for yourself. The internet is full of different tools and websites that can help consumers better educate themselves about their purchases. Whether you’re looking for an office chair or a new console, researching online has many benefits.
As soon as you type your question into the Google search engine, you will start your adventure through many informative websites dealing with your relevant topic and even YouTube reviewers where they introduce various potential products. Once you get some basic information about a product type, you can be directed to scenario #2: You have a specific product, or range of products, in mind to complete your purchase. Whether you just finished some introductory research for your topic or had a little background knowledge about a possible product that meets your needs, you’re probably going to want to learn more about it.
So, you start a deeper search for the details and information that will help you make a more prepared choice for the purchase. Third-party opinions from online reviewers can help you see how well a product or service you’re considering is performing, and what different options are available to you. Whether you’re looking for specific product specs or product or service reviews, you’re probably finding it all because of digital marketing, interacting with it every step of the way.
How does the Search Engine Work? (Search Engine Optimization)
From the moment you first interacted with a search or advertisement, the search engine you used will be activated to optimize its algorithm and produce relevant results for you. There are many strategies that companies use under the concept of “search engine optimization” to appear in results organically and promote services and products that resemble what you are looking for.
Once you select a result, you will be guided to a web page that is designed to be as informative and relevant to your needs as possible, offering solutions in the form of products and services. If you decide to click out and check out the other results, the same process will happen over and over again until you find the best option for you. Even if you postpone your search and return to your normal social media routine, you’ll likely see relevant ads about products you’ve searched for, sites you’ve visited, and even ads from your competitors.
At the end of the day, whether through an ad you saw in a blog post or a YouTube video comparing various options, digital marketing affects every step of your consumer journey so that companies can get their products and services to you. One can easily say that it is the future method of promoting a product.
Digital marketing itself is becoming a growing career for many people day by day and many famous software companies are hiring marketing managers and experts to boost their products and services that are available on websites, apps, and social media platforms. As today’s generation has shifted to online means, there is no doubt that a website or an app can sell its products and services without being promoted at a level where the user in need requires it at a specific time.